A good kick-off meeting is essential to the success of the project. We'll review the project scope and existing assets, in this case a SketchUp model of the building alone. Then we compare with the goals of the project to determine the most appropriate solution. The amount & quality of materials provided by the client helps to set the overall timeline, including intermediate milestone dates. This is the time to understand the purpose and audience for the image. We also confirm any assumptions about the direction of the images (time of day, amount / type of entourage, etc.) at this point.
2: VIEWPOINT / LIGHTING
Additional 3d modeling, if required, is completed and a final viewpoint can be nailed down. It's essential to pinpoint the viewpoint at this early stage to ensure that the rest of the process goes smoothly. If there are large entourage elements that could influence the viewpoint, it can make sense to add them to the 3D model at this stage for reference. This is also the time to evaluate and make decisions on lighting, both exterior and interior.
Once the viewpoint for the rendering is established and confirmed, everything is exported from the 3D model file and moved over to a Photoshop workflow. Scott has created proprietary workflows and actions that he uses to digitally "paint" over the 3D-generated views.
4: FINAL ELEMENTS
This is where is all comes together. As the entourage and other design elements are added, clients have the opportunity for review and adjustments as we get to the final rendering. Throughout the project, Scott maintains a clear line of communication with the client to make sure the review process goes smoothly.